When Channel 4 asked me to shoot the promotional portraits for 24hrs in A&E I just couldn't shake off one particular idea: I wanted the 'cast' of doctors and nurses to look like rock stars. That's right. Rock stars. As it turned out, my quick and spontaneous, close-in, rock 'n' roll portrait idea lent itself well to the project given the stringent restrictions on time and access to locations.
The imagery went on to be used in print and online promotion.