South Place Hotel
In a parallel universe, South Place Hotel is my home. In this universe, I like to consider it my second, occasional home! I have been shooting South Place since it was, quite literally, a pile of bricks and mortar.
In 2012, I was commissioned to create a photo book documenting the building, the design, the branding - the 'DNA' - of this new boutique hotel. I photographed every detail - the construction site at various stages, the staff uniform fittings, the installation of art works, the arrival of key fittings and fixtures and so on. I shadowed the Chief Interior Designer and the Head Chef and photographed everyone from the music supervisor to the parquet floor fitter whose passion and expertise contributed to the finished result. Pre-launch, imagery was also repurposed across social channels and distributed to press.
Post-launch, my role at South Place shifted to satisfy the photographic requirements of a boutique London hotel. Working closely with the South Place Hotel Brand & Marketing Manager, I continue to shoot interiors, press portraits, promotional images and food & drjnk. Together we have guided and brought in to focus the visual identity of the hotel.
Home sweet home!